about HTC

At Hidden Treasures Collective, we believe that the best communities are built through passion, creativity, and connection. As a woman-owned company, we acquire and nurture niche communities in arts, crafts, food, and travel — enriching audiences while giving back. We dedicate (at least) 5% of our profits to charities focused on helping women and children.
HTC's Goal: build vibrant spaces that connect digital audiences with real-world, local talent.

Our Mission

HTC’s mission is to acquire, grow and enrich niche online communities focused on arts, crafts, food, & travel. We do this through authentic connections — not only online, but also by partnering with local creators such as chefs, artists and craftspeople who bring cultural depth and human stories to our platforms.

Our Values

HTC partners with local chefs, artists, and craftspeople to bring their work and voices into our digital communities.  Each brand we grow includes outreach and curated features of real-world creators to elevate community engagement and authenticity, as well as a commitment of reinvesting profit into worthwhile charities. Through this approach, HTC is:

  • Empowering passionate communities online and offline
  • Discovering and amplifying hidden stories and creators, and
  • Giving back through charitable donations and platform visibility

“HTC has an amazing team of hard working professionals. It has been a pleasure to meet them.”

Emily Davis